Sony Ericsson Create Now Tour in São Paulo, Brazil, Oct 28th: I was there!

Hi all,

Yesterday (Oct 28th), I had the opportunity to attend a great event in São Paulo, Brazil. This event was about Sony Ericsson Create Now Tour. I was there, along with two other workmates, to represent the company that I work at, Atlântico, where we had the great opportunity to meet some high executives from Sony Ericsson.

Sony Ericsson is holding this event in 15 countries, where they are presenting its new Hero Developer Program, which will give the developers the opportunity to have a closer contact with Sony Ericsson development environment. In addition, they also presented its app submitting process and business models for Play Now area. The idea was to have a closer contact with the developers/companies so that they could give to Sony Ericsson valuable feedbacks on theses new products.

It was great! We talked to people from many areas (e.g. marketing, development, business, etc). All the lectures were very straighforward, but with much useful and interesting information. We also had an "one on one" conversation with two executives, where we could introduce the company and products.

It was an one day event, with much information, contacts, business, etc. Besides, a terrific buffet for the lunch. :)

So if you want to become a "Hero Developer", access Sony Ericsson Developer World website. You will find very good stuff there.

See you in the next post...

New Sony Ericsson UI Style Guidelines

Hi all,

The July issue of Sony Ericsson Developer World's newsletter, they announced a very interesting and useful content that may interest many mobile developers: UI Style Guidelines. This content depicts, in details, all the UI standards and guidelines used by Sony Ericsson to develop their user interfaces.

There you will find all the philosophy and technique behind the way they project their interfaces and expect that us, developers, follow them so that we can create applications more integrated to their devices' environment.

The Sony Ericsson's philosophy is based on the acronym USE: Useful, Simple and Energized. In other words, a user interface must have useful features, be simple to use and enthusiasm people to use them, exceeding their expectations.

The entire content is divided into three sections:

• UI Philosophy - depicts Sony Ericssons's philosophy behind its user interfaces
• UI Rulebook - a set of rules that you should follow to have user interfaces more integrated to devices's environment
• UI Components Catalog - a set of Flash components that makes easier the development of user interfaces

You may think that this content is only useful for developers that create applications for Sony Ericsson's devices. I do not think that way. In this content you will realize the many standards and guidelines can be applied to many others similar platform, since they are quite generic.

To access the New Sony Ericsson UI Style Guidelines, click here.

See you in the next post...

Sony Ericsson Content Awards 2008: Yes! We won it!

Hi all,

I pleased to say that the application we submitted to Sony Ericsson Content Awards 2008 is one of the winners. Yes! We won it! The application is the winner of 'Going Green' category. This category, unfortunately, was canceled, because just a few of application were submitted. Due to this, all the few applications that could be put in another category were shifted to another ones.

However, all the effort we put on EcoMate could not be left in vain. Fortunately, the contest's judges realized that EcoMate deserved to be rewarded, because the message the application wants to convey is very important to people (see the phrase below by judges). Based on that, they awarded us with a special recognition award, which worths the same as the other categories' awards.

"Motivation from the jury - everybody cares about the environment. This application is a big step forward in the environmental space and well worth of a special recognition."

The EcoMate's objective is to encourage people to take care better of planet Earth. It provides a set of built-in actions that people can perform in order to reduce the environmental issues of our planet.

As prize, we were granted to use this badge above, which is the official "winner symbol", in any promotional material or website. In additional, we will be also attending to a behind-the-scenes two-day visit in Sony Ericsson’s development site in Lund, Sweden, where we will meet members of Sony Ericsson's senior management and discuss business with Sony Ericsson's content decision makers. Is not that awesome? :)

So, to know more details about the winners and the contest, take a look at the online ceremony at http://developer.sonyericsson.com/site/contentawards/p_index.jsp.

See you in the next post...

Sony Ericsson Content Awards: Show them what you can do

Hi all,

Sony Ericsson is seeking great applications, games, graphics, contents and services for its mobile phones. Sony Ericsson Content Awards is a contest open to all third-party development companies to submit their projects until November 30, 2008.

All the projects must be based on following technologies:

• Sony Ericsson Java™ Platform 7 (JP-7) and JP-8
• UIQ 3
• Windows® Mobile phones
• Sony Ericsson Themes Creator tool
• Adobe® Flash Lite™
• Project Capuchin

Each project must be related to one of some categories defined by the contest, e.g. Being Productive, Going Green, In-Car applications, etc. Each winner of each category will receive a 2008 winner's symbol and attend to a two day workshop at Sony Ericsson's development site in Lund, Sweden.

Do you want to know more about this contest? Go http://developer.sonyericsson.com/site/contentawards/p_index.jsp.

I will be participating, and you? :)

See you in the next post...